Wolf and shepherd
Brand Overview
Content, education, and personalization are at the heart of Sarah Creal Beauty. To support this, the brand initially invested in a headless CMS—but quickly found the platform too rigid for what was desired as a Headless value.
The Challenge
After implementing Nyla CMS, the Sarah Creal team faced:
- Limited flexibility for rapid iteration
- Heavy reliance on developers for small changes
- A tech stack that slowed productivity instead of enabling it
They needed a Shopify-native headless solution that balanced advanced content control with long-term maintainability-and a partner to guide them through the transition.
Pack Digital is low-code and not no-code. That is what made all the difference, because their platform does allow a developer to build things at-request or on-the-fly—especially whenI want something new and I need it quickly. It's also built on Shopify's own Hydrogen framework for headless stores, which means that developers already have resources and know-how to build within it—and it means I don't have to worry about Shopify suddenly not supporting the platform. This low-code model has been extremely flexible and allows us to build literally everything I have dreamt up, while still being headless and having the easy-to-use experience of something like a Shopify theme.
- Tin Diaz Rodriguez | Director of Ecommerce and CX at Sarah Creal
Our Approach
We partnered with Sarah Creal to evaluate alternatives and led the migration from Nyla CMS to Pack Digital, a low-code CMS built on Shopify’s Hydrogen framework.
Our work included:
- Strategic guidance on CMS selection and architecture
- Designing and developing a fully custom headless frontend
- Rebuilding key templates (homepage, collections, PDPs) with improved extensibility
- Re-mapping product data and metafields to maintain feature parity
- Implementing frontend logic to reduce backend dependency
- Full QA across devices and browsers to ensure a seamless launch
While the low-code thing is a game-changer, we are a very small team with zero development resources. FAV has been a fabulous and flexible partner so that we can work with experienced and knowledgable developers and project managers that handle all the hard work of scoping, writing, and implementing the code needed to make changes.
- Tin Diaz Rodriguez | Director of Ecommerce and CX at Sarah Creal
The Impact
- Greater flexibility without the overhead of a fully custom build
- Faster content updates and frontend changes
- Reduced reliance on internal development resources
- A future-proof headless setup aligned with Shopify’s ecosystem
Why Pack Digital
Pack Digital integrates directly with Shopify's product catalogue, metafields, and APIs; so the open architecture lets development teams fully customize the frontend while giving marketing and merchandising teams the tools to manage content independently, run A/B tests, and personalize their storefront. Developers can build anything, and non-technical teams can manage day-to-day updates with ease.
