OPTIMIZING CALIRAY’S E-COMMERCE PLATFORM WITH A FOCUS ON PERFORMANCE

Caliray, a clean beauty brand rooted in sustainability and effortless California vibes, delivers products that embody laid-back luxury.


We migrated Caliray’s website from Headless to Native Shopify, streamlining their infrastructure while improving site performance and loading speed. Our work focused on creating a smoother, faster shopping experience that aligns with Caliray’s fresh, innovative brand identity.

What we do
Migration
  • Migration from Headless to Native Shopify
  • Website Loading Performance Optimization
  • Streamlined Infrastructure Updates
  • User Experience Refinement
Since
2024
(PERFORMANCE)
Caliray
Caliray Caliray
Interactive Homepage Redesign
A vibrant and engaging homepage redesign crafted to enhance user interaction and performance.
LCP Performance Boost
Achieved Largest Contentful Paint (LCP) scores surpassing 90% in CrUX data, showcasing significant performance enhancements after the rebuild.
Core Web Vitals Results
December 2024 metrics highlight remarkable Core Web Vitals scores—LCP, INP, and CLS—averaging over 90% across mobile and desktop.

This project showcases work done for Caliray and includes imagery from their approved branding materials.