Migrating from nyla cms to pack digital for long-term flexibility
Brand Overview
Beam’s mission is to create a seamless, transparent shopping journey that builds trust and drives long-term customer loyalty through thoughtful digital experiences.
The Challenge
By introducing new product lines and new variants, Beam was concerned that customers may get overwhelmed by choices and bounce. They wanted to use A/B testing to confirm what features actually supported growing conversion and an optimal mobile experience- particularly as a subscription-first brand operating on Shopify.
Working with the team at FAV has allowed us to have a partner who comes up with CRO ideas and hypotheses and the experience to execute on them. It has allowed us to solve challenges we weren’t sure how to solve and unlocked ways to continually improve our site experience for our customers. We love working with FAV… and really mean it!
- Adrienne Bouchie | Senior Director of E-commerce
The Approach
- Enabled an analytics review and identified a number of areas of intra site funnel opportunities to prioritize.
- Leveraged Intelligems to rapidly deploy and iterate on PDP experiments without a heavy dev lift.
- Conducted A/B tests on a variety of aspects of the PDP:
- Sticky Add to Cart
- UGC content on PDPs with Videowise
- A/B/C test for product name testing
- Introducing additional variants for hero products, including testing a 20-serving option beyond the 30-serving option
- BFCM gift with purchase and advanced discounting
- PDP-level discount visibility so customers can see the discounts before the cart.
Sticky add to cart on PDP- Before
Sticky add to cart on PDP- After
The Impact
- Both Sticky Add to Cart on PDP and New Variant Options & Selector: Lifted conversions.
- Enhanced Discount Visibility: Contributed to increased add-to-cart rate and stronger subscription uptake
New Variant Options & Selector- Before
New Variant Options & Selector- After
