ENHANCING DEDCOOL’S DIGITAL EXPERIENCE WITH A USER-CENTRIC REDESIGN

DedCool, a sustainable fragrance house, creates clean, genderless scents crafted for the conscious consumer.


We collaborated with DedCool to reimagine their e-commerce platform by improving product storytelling, streamlining fragrance discovery, and optimizing the shopping experience for better conversions. Our work ensures their website reflects the brand’s innovative spirit while offering an engaging and seamless journey for fragrance enthusiasts.

What we do
Transformations
  • User Experience Redesign
  • Conversion Rate Optimization
  • Fragrance Discovery Optimization
  • Dynamic Homepage Development
  • Ongoing Support and Maintenance
Since
2021
(Conversion rate)
Dedcool
Person with orange hair lies on yellow floral rug surrounded by perfume bottles and DedCool product packaging. Person with orange hair lies on yellow floral rug surrounded by perfume bottles and DedCool product packaging.
Dynamic Desktop Layout
A comprehensive overview of the desktop homepage, showcasing the collection page and a dynamic mega menu for easy navigation.
Interactive Bundle Builder
A spin-to-create-a-bundle feature adds a fun, engaging way for customers to customize their purchases, complete with a custom checkout functionality that applies discounts seamlessly.
Bundle Details Simplified
A dedicated product page highlights the selected bundle with a clean layout and intuitive functionality, enhancing the shopping experience.
Testimonial DedCool
As a founder in the fragrance space, finding partners who truly understand both the technical and creative aspects of running a DTC brand is rare. FAV Solution has been instrumental in optimizing our operations. Their deep expertise in Shopify Plus and data-driven approach helped us scale efficiently while maintaining the personal touch our customers love. The team's ability to streamline our inventory management and enhance our customer experience has directly contributed to our growth. Highly recommended for any growing beauty brand looking to elevate their digital presence.
(Founder & CEO)
Carina Chaz
Dedcool

This project showcases work done for Dedcool and includes imagery from their approved branding materials.

(case studies)
(case studies)

Next project

Next project

R.E.M. beauty

R.E.M. beauty

view project
R.E.M. beauty